In a recent PermissionTV survey of over 400 “decision makers” in various industries, they found out what entrepreneurs expected video to do for them.

71% simply expect to reap increased brand awareness.
47% expect more lead generation.
44% think it will enhance loyalty/retention programs.
41% believe it will actually convert customers.
39% think it will improve service and support.

I am always asked one question when I teach on multimedia marketing: how much money can I make? I always tell them that the main reason for multimedia marketing is brand recognition, not sales.

Some people don’t recognize the difference between sales and marketing. Marketing helps increase visibility and awareness in general, whereas sales means someone reaching into their pocket and giving you their money. Sales results are much easier to quantify than marketing results.

How do videos increase brand awareness? If they are good, viral videos, they invite discussion and sharing. The more people that see and talk about the video, the better it is for the company who is branded on that video.

So what are you expecting your online audio and video to do for you? Have you experienced any direct results on your business? Have you heard more people talking about you? Have you had more sales?

I’d love for you to share your answer with me, so I can include it in my upcoming book, “101 Things To Do With Audio And Video (To Promote Your Business)”. So please feel free to comment on this article.

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