In an article from the Minneapolis/St. Paul Business Journal (http://ping.fm/LMOxo), Chris Newmarker shares how United Way is using online video to spread a viral campaign to raise money.

Go to http://www.Give5Now.org to see the extremely simple, effective and touching video. There is no narration, so it is suitable for hearing impaired viewers. It was a low cost project that did not break their budget.

The idea is for viewers to give only $5 to help their local neighbors who are struggling with disaster due to the economy, and then to share the video with 5 friends. A quote from the article states:

Think of ways that you can emulate this particular strategy of marketing with audio and video. What short message (this is only 1 minute 20 seconds long) can you share that packs a punch and quickly gets the point across? Are you including a “call to action” clearly throughout and especially at the end of the video? Are you asking for word of mouth referrals?

Please share examples of other videos (created by you or by others) that follow this formula, and how they were received by viewers.