Many people don’t realize they are short-changing themselves by only posting useful information once, in one place.

If you have some valuable information, why only show people who go to one particular site?  Or why only share it with people who read blogs, or listen to podcasts, or read articles?  Why not go where the different people are and offer your information in the different formats THEY like?

Tip #2

Take me, for example.  Don’t give me a book to read.  Chances are it will never be opened.  BUT, give me an audio book, and your chances increase 100 fold that I’ll listen.  Why?  I don’t have time to sit around and read, but I can listen while I drive or exercise, or lay in the hammock. 

Think of the different ways that people learn, and create content in those different formats.  Or find out where they hang out, and create the content to fit that place’s format.  If they like Twitter, create posts that are 140 characters or less. 

“If you’re creating content for your firm, a client, yourself, a brand, or any purpose – do the work once and then use it wherever you can after the fact.

Let’s say you have a blog entry on cats, here are a number of ways to stretch that content and get more link juice and attention for your writing and blog.

• Comment on cat blogs and reference your post with a link.
• To find similar posts, use Google Alerts or similar search tool.
• Find forums and communities about cats and share your information – USEFULLY – to the members and readers.
• Leverage Facebook’s fantastic search engine and see if there are Fan pages or people with cat-specific pages.
• If you used photos in your post, toss those on Flickr and link back to your blog from those shots.
• Use the blog post to write micro-blog tips.
• Call in to cat podcasts or video shows featuring cat content and position yourself and your post as expertise on that topic.
• Turn the blog post into one chapter of an ebook on pets.
• Share your content with cat product manufacturer sites.
• Break the post into installments and run it as three posts instead of one.
• Reference the post in your other blogs and other posts.
• Submit it to Cat Fancy and other pet-specific publications.
• See if the local ASPCA accepts freelance submissions

And there’s much more. What if the topic was technology and not cats?”

- Jeff Cutler, Social Media and Content Specialist, http://www.ideas2words.com

So stop thinking that everyone else likes the same things that you do, and goes to the same places that you go.  Widen your horizons, and think outside of your box.  Then create content in every format imaginable.

Penny Haynes, http://www.RSSzine.com