People are spending more and more time on social networks, so make sure share your content in conversations.

Where do you hang out?  Facebook? Twitter? Ning?  Wherever it is, use the opportunities there to answer questions and enter conversations where you are an expert in that topic.  Make sure you link to content you have elsewhere, share your basic knowledge whenever possible. Establish yourself as an expert in that niche.

TIP #3 

From press releases to natural conversations, there are opportunities every day to share what you know.  There are also sites dedicated to allowing you to show off.

“If you have social network profiles, post the content there to alert your fans/friends (e.g. Facebook “updates,” MySpace “bulletins”). Also, use the blog article as a way to introduce a topic that you want to write a longer article about, and use the blog article to pitch journalists or other bloggers. Furthermore, expand on the topic/turn it into a white paper & offer it for download, or publish as ebook and syndicate the content that way.

If it is topical and newsworthy, or otherwise controversial or interesting, use the blog topic as a press release to establish yourself as an expert on the topic. Finally obviously you should get it noticed & bookmarked by your Digg/StumbleUpon/Del.icio.us, etc. friends.”

– Erica Forrette, Online Marketing Consultant at http://www.Swell.com

“Besides Erica’s great suggestions, you can also promote your blog entries by submitting them to online magazines like ezinearticles.com and blog magazines like blogcarnival.com.”

–Alisa Masson, Versatile Marketing Professional, http://www.BluevisionPI.com

So keep these places in mind when you are creating content.  Think about what snippets would make good Twitter tweets, what would make a good article, what would make a good blog post or white paper. Then set those aside in a project folder as you create and come back and compile your clips later.

Penny Haynes, http://www.RSSzine.com