Once you have the mindset that you are going to write about something, you will find ideas everywhere you look.

Sure, there are particular ways to exercise your brain or fill your vision with subject matter, but I like Mike Klassen’s take on content creation. He talks about expecting to find content in all areas of your life, and actually finding what you need.

TIP #6

Always be ready to find new inspiration and ideas, no matter where you are or what you are doing.  I actually found a great business podcast idea from a trip to the amusement park 6 Flags.  Andrew Lock once did a podcast from Disney World, sharing business principles he thought would be profitable for every day entrepreneurs.  Here’s Mike Klaussen’s take on this idea:

“I suggest doing away with the myth that one can’t come up with enough content.   I had those same feelings before starting a newsletter, which then morphed into a blog. At least for me, once you’ve settled on the area that you’d like to cover (generally your career field or area of expertise), the ideas really do start flooding in.

Recall the example people give about thinking of buying a green car of some model. Suddenly, you start seeing those cars everywhere. It wasn’t that they weren’t there before, but you weren’t keyed into it.

Same with content… once you start thinking about it, suddenly just about everything looks like potential content. You begin filtering what you see and hear through the idea of “how does this apply to my field that I can use to help others?”  Then, somewhere down the road, all those posts/articles have the making of an eBook.

Also, many of my blog articles started from questions that I saw here on LinkedIn Q&A. They weren’t always directly related to my field, but I was able to address the topic and spin in such a way that it was relevant for my audience. Same thing with articles I read in my field.

It’s somewhat of a leap of faith… you just jump in and trust that the ideas will be there. If you really have a mission about providing people with useful info, the ideas will come.”

–Mike Klassen Direct Market Layout & Graphic Design Professional http://www.mikeklassen.com/

So start looking freshly at tv commercials and shows, a trip to the supermarket or gas station, what your spouse or kids say or do, etc., to spur you onto new and fresh ideas for your content.

Penny Haynes, http://www.RSSzine.com