Everyone has something of value to share, and probably on more topics than we recognize.  Make it a point to add value to other people’s lives with every post.

Everyone is at a different level of knowledge, and in a different situation.  Therefore, information that may be “old news” to one person can still be revelational to another person who is not that advanced.  So make sure that every post, podcast and page offers something of value to the people that will consume your content. 

Tip #9

Make every word and post count.  Give people something of practical value to use immediately every time you share something.  And don’t assume that they already know what you know – they probably don’t!  Gary Susman shares the following:

“If you’re blogging or podcasting to promote a business or your own personal brand, the questions you should be asking yourself are:

What can I post that will add value for the reader?

What do my readers want to know that I am equipped to tell them?

Which ongoing discussions of issues would be enhanced by the addition of my 2 cents?

Blogging, like any other social-media activity, is really participating in a conversation; it requires listening as well as speaking. That said, the adding value part is pretty easy, even if it’s just a quickie post linking to something posted elsewhere that you think would interest your readers.

You don’t have to be eloquent or long-winded, just enthusiastic about your subject. Whatever is topical in your field will keep you supplied with subject matter. It’s not important to blog frequently, just often enough so that readers know you’re engaged in what’s happening in your field, and that you have something new to offer whenever they visit.”

- Gary Susman Arts and Entertainment Journalist/Social Media Consultant, http://popculturewarrior.wordpress.com

Remember that what you post today could change someone else’s life tomorrow.  It could provide their “aha” moment and alter their business or personal direction.  So make the most of your knowledge, and share it as often as possible.

Penny Haynes, http://www.RSSzine.com