Penny Haynes » audio video creation

Marketing Your Business With Audio & Video

Penny Haynes — Thu, 20 Aug 2009 01:07:58 +0000

Join Andrea Glass of Writer’s Way (http://WritersWay.com) as she interviews Penny Haynes (http://PennyHaynes.com) about how to market your business with audio and video.

Subjects covered include:

what is a podcast,
what is the purpose of podcasting,
step-by-step instructions for podcasting,
audio book creation,
password protected WordPress posts,
quick installation of WordPress,
what is an RSS feed,
how long should your podcast be,
software to use,
how to re-purpose and re-package your contact.

Links discussed:

How To Continually Come Up With New Content

Penny Haynes — Wed, 29 Jul 2009 17:17:22 +0000

Many people are worried about starting a blog or podcast, or writing a book, because they think they will run out of content ideas.

So I asked the kind and smart people on LinkedIn to share their ideas on content creation. I’m going to start with this response, because it deals with a priority issue, which I call “psyching yourself out before you even begin”. Many people let their fear of failure, or fear of being less than perfect, paralyze them into not doing anything.

TIP #5

“If you think you can’t, you’re right. If you think you can, you’re right.” Pithy, but so true. Your negativity can kill your projects before you even begin. Here’s what Sid Smith shares:

“I’ve found that the problem isn’t that there isn’t enough content, but that they think THEY can’t continuously write killer content. In other words, they don’t want to be embarrassed by what they write.

It’s a very similar experience as stage fright or fear of public speaking. The fear is that their blog posts, articles, podcasts, videos, or whatever

won’t be read;

will receive negative comments;

will make them look stupid or illiterate;

will be taken the wrong way; or

any one of a hundred different fears.

The key to success is this: simplicity. The best approach is to simply brainstorm a long list of topics related to their niche market. The easiest way to do this is

to do a search and find other blogs in that niche.

Make a note of all the CATEGORIES.

Then, for each category, note 5 to 10 questions people are asking related to that category.

For example, take the category “Homemade Dog Treats” for a dog or pet owner niche. What are recipes you can cite or questions people are asking?

Then, and here comes the hard part, just make ONE major point or statement that summarizes what you want to say to answer the question.

Make it simple. Example: Homemade dog treats are less expensive than store-bought treats.

Next, just write about 400-600 words expanding on that one statement.

Forget about grammar and spelling (use Word). Write like you’re having a conversation with the person. Don’t worry about how it sounds. You’re not writing a novel. Just write. Writers know that the first draft will be garbage. That’s OK.

Do a second pass at it, then post. Get it done.

The ONLY way to get past the fear is to dive into the fear. You and I know that once they get past the fear of putting themselves out there – virtually naked for all the world to see – and that they don’t die or get hung by their thumbs, the writing will come much easier. So, address the fear of public exposure first. The rest of it is easy.”

– Sid Smith Web Copywriting, B2B and B2C internet marketing, social media and SEO strategist

So start with a positive, can-do attitude. Once you remove that obstacle, you will be surprised how much you can think of. Stay tuned to the next tips in this series for even more ideas on how to create a continual stream of content for your blog, podcast, magazine or ebook series.

Penny Haynes, http://www.RSSzine.com

eBay Radio and WordWideBrands – Marketing With Audio And Video

Penny Haynes — Tue, 21 Jul 2009 03:02:20 +0000

Hosted by: Penny Haynes
Title: eBay Radio and WordWideBrands – Marketing With Audio And Video

Time: 07/20/2009 09:00 PM EDT
Episode Notes: Leslie Cowie of WorldWideBrands.com has been using eBay Radio, webinars and video to market their business for 5 years. Their industry is Online Retailers and Wholesale Suppliers to Online Retailers. Learn how this company, headed by Rob Cowie of “The Blair Witch Project”, uses audio and video to help people understand how to succeed in their business. Some great tips we learned in this interview:

You want to get eyeballs and credit cards.
Focus first on creating content from the 20% of questions or issues that are asked or addressed 80% of the time.
Then address the other 80% of issues via audio and/or text, and you can later turn those into videos as well.
Use Social Media sites to post and promote your videos (and/or audios). Post a new video on YouTube and Twitter to your followers that everyone needs to check out the newest video. (This increased traffic by over 500% for http://www.WorldWideBrands.com!)

This show is brought to you by http://CommercialCreationCenter.com, simple software plus help from Penny Haynes for novices to quickly create and post audio and video on the web.

Career & Stress Management Shows – Marketing With Audio And Video

Penny Haynes — Tue, 10 Mar 2009 02:27:00 +0000

This is the entire hour long audio recording from the Marketing With Audio And Video Show. For those of you who want to hear it all, this is it.

Colette Ellis of Competent Advantage (http://www.gcast.com/u/competentadvtg/main) uses her show as an extension of her professional development program, which helps clients identify their strengths and position themselves for new opportunities. The show explores real life challenges that her clients have experienced. She shares how she started her podcast, why she does it, issues she had to face and her plans for the future.

We had TONS of questions and comments from listeners, and it was a fabulous time had by all. Subjects included:

What is a widget?
What is an RSS feed?
What is the difference between a blog and a podcast?
What is a mashup?

One of our guests mentioned a new tool/widget that he has added to his sites which I promised to share the link with everyone else – http://www.sliderocket.com/. I took a quick look at it, and it definitely bears some more investigation. Looks cool!

As always, this show is brought to you by Penny Haynes and the http://www.CommercialCreationCenter.com – simple software and personal assistance to help you create and post audio and video to the internet.

If you want to learn more about how to market with audio and video, I encourage you to check out “101 Things To Do With Audio And Video (To Promote Your Business)”. Get your free 30-page excerpt at http://101ThingsAudioVideo.com.