Penny Haynes » create audio video

How To Continually Come Up With New Content

Penny Haynes — Wed, 29 Jul 2009 17:17:22 +0000

Many people are worried about starting a blog or podcast, or writing a book, because they think they will run out of content ideas.

So I asked the kind and smart people on LinkedIn to share their ideas on content creation. I’m going to start with this response, because it deals with a priority issue, which I call “psyching yourself out before you even begin”. Many people let their fear of failure, or fear of being less than perfect, paralyze them into not doing anything.

TIP #5

“If you think you can’t, you’re right. If you think you can, you’re right.” Pithy, but so true. Your negativity can kill your projects before you even begin. Here’s what Sid Smith shares:

“I’ve found that the problem isn’t that there isn’t enough content, but that they think THEY can’t continuously write killer content. In other words, they don’t want to be embarrassed by what they write.

It’s a very similar experience as stage fright or fear of public speaking. The fear is that their blog posts, articles, podcasts, videos, or whatever

won’t be read;

will receive negative comments;

will make them look stupid or illiterate;

will be taken the wrong way; or

any one of a hundred different fears.

The key to success is this: simplicity. The best approach is to simply brainstorm a long list of topics related to their niche market. The easiest way to do this is

to do a search and find other blogs in that niche.

Make a note of all the CATEGORIES.

Then, for each category, note 5 to 10 questions people are asking related to that category.

For example, take the category “Homemade Dog Treats” for a dog or pet owner niche. What are recipes you can cite or questions people are asking?

Then, and here comes the hard part, just make ONE major point or statement that summarizes what you want to say to answer the question.

Make it simple. Example: Homemade dog treats are less expensive than store-bought treats.

Next, just write about 400-600 words expanding on that one statement.

Forget about grammar and spelling (use Word). Write like you’re having a conversation with the person. Don’t worry about how it sounds. You’re not writing a novel. Just write. Writers know that the first draft will be garbage. That’s OK.

Do a second pass at it, then post. Get it done.

The ONLY way to get past the fear is to dive into the fear. You and I know that once they get past the fear of putting themselves out there – virtually naked for all the world to see – and that they don’t die or get hung by their thumbs, the writing will come much easier. So, address the fear of public exposure first. The rest of it is easy.”

– Sid Smith Web Copywriting, B2B and B2C internet marketing, social media and SEO strategist

So start with a positive, can-do attitude. Once you remove that obstacle, you will be surprised how much you can think of. Stay tuned to the next tips in this series for even more ideas on how to create a continual stream of content for your blog, podcast, magazine or ebook series.

Penny Haynes, http://www.RSSzine.com

Proof That Marketing With Audio And Video WORKS!

Penny Haynes — Sun, 11 Jan 2009 04:13:00 +0000

A local radio station found me on Google and contacted me about working with them. This is proof yet again that using multimedia to increase your search engine rankings IS an effect and inexpensive way to get more clients.

It is similar to how Lifetime Television for Women hired me as Podcasting Consultant in 2006. The head of IT was listening to my Brain Storm! Business Podcast and suggested me when podcasting was put on the table in a meeting.

The only thing you are required to do is create and post good quality (not perfect) audio and video to the internet on a CONSISTENT basis. BE THERE when someone is searching for your area of expertise. As a matter of fact, be in many places – it is very impressive when you are found in more than one place.

I know you are busy with a million different things. I have spent the past 3 days taking care of a very sick dog. I am way behind where I should be. But I promised myself I would post at least 4 – 5 times a week to my blog. I only had 3 posts, and I was going to keep my commitment to myself, my business, and my hard earned Google rankings.

When you are too tired to record, then ask yourself, “How badly do I want new clients?” If you want it bad enough, you will find a way to make it happen, and discipline yourself to get at least one show a week completed. You don’t have to be as ambitious as I am with 4 – 5 posts a week. Just get one a week out to start marketing with audio and video.

So I hope I have inspired you to keep on creating and posting on a regular schedule. There IS reason to do it – there are clients out there looking for you, but you MUST be on the first few pages of Google to be found by them.

Penny Haynes, http://www.Multimediapreneur.com/

P.S. 101 Things To Do With Audio And Video (To Promote Your Business) is being released next week. Please help yourself to the free excerpt and/or the complete book at http://www.101ThingsAudioVideo.com/.

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Creating A Script That Sounds Natural (Part 2), Marketing With Audio And Video

Penny Haynes — Fri, 09 Jan 2009 02:30:00 +0000

In this Marketing With Audio And Video excerpt, Kristy Nichols and I (Penny Haynes) conclude our discussion of how to make natural script writing easy and quick. Some tips include starting small at first with shorter, simpler projects, and using a free teleprompter you can find at http://www.FreePrompter.com.

As a late breaking news brief, I have more proof that marketing with audio and video works, and works well. Tonight, I was contacted by someone from a local radio station who found me by searching on Google. He followed the breadcrumbs, and went from site to site of mine, and called me immediately about possibly being interviewed on an early morning radio show talking about podcasting and online video, and also possibly helping their sales force use online audio and video to better produce and make their presentations with the Commercial Creation Center.

Now, all I am doing is posting audio and video, and making sure that I always put a link to my important (or relevant) sites. Doing it on a consistent basis helps me stay at the top of search engine rankings. You NEVER know who may run across you while they are researching a topic.

So, as I have said before, put a link back to your business in EVERY POST. It bolsters your search engine rankings. In my blog feed, I have an automatic “signature”, which adds my name and Commercial Creation Center link to the bottom of every post, so I don’t have to worry about forgetting it. So everywhere that my blog/podcast is syndicated, there is the link to my business.

Lastly, ‘101 Things To Do With Audio And Video (To Promote Your Business) comes out next week, come hell or high water (which means with or without graphics, in my case). I just want to get the show on the road, and get this book into the hands of people who are struggling to build their business, and show them that it can be quick, easy and inexpensive to do it.

Creating A Script That Sounds Natural (Part 1), Marketing With Audio And Video

Penny Haynes — Tue, 06 Jan 2009 01:22:00 +0000

In today’s video excerpt from the Marketing With Audio And Video show, Kristy Nichols reveals her technique for creating scripts and outlines that sound natural. So often, people are fine when they are talking to themselves, but suddenly try to be someone else and lose their authenticity once the camera starts rolling. This is part one, and we will finish up our script writing topic in Part 2 later this week.

I recently rewarded myself for the completion of the text for my upcoming book, “101 Things To Do With Audio And Video (To Promote Your Business). My reward was allowing myself to go back to programming and start adding additional features to the Commercial Creation Center. I had to force myself NOT to program, because when I do, hours fly by and I get nothing else done. I think I programmed for over 12 hours, and loved every second of it.

So far, I have added the ability to select a PORTION of an audio file (as well as an entire audio file) as the matching audio for a slide in a Slide Show Video. I have added menu links to other upload and special feature sites, and a link to re-open the opening Tip (to read about the different features and functions). I have a list of 10 features I want to add, and then I’ll release the latest version. It should all coincide with the release of my book this month, which makes it even more exciting for me.

Please leave me a comment if you like this video, or if you have another method for creating a script for your own audio/video projects. I’d love to share them with others in an upcoming show, or possibly feature you in an upcoming episode of Marketing With Audio And Video!

The Number 1 Reason Why Entrepreneurs Don’t Create Audio And Video, from Marketing With Audio and Video

Penny Haynes — Thu, 25 Dec 2008 00:28:00 +0000

Find out the number one reason why people don’t create audio and video and what to do about it in today’s Marketing With Audio And Video excerpt, featuring Kristy Nichols. Brought to you by http://www.CommercialCreationCenter and Penny Haynes.

Join Penny Haynes for Marketing With Audio And Video every Monday night at 9pm EST at Talk Shoe. Call in at 724-444-7444, Call ID: 29763#, and press 1# (if you are not registered at TalkShoe). You can also join us in chat and listen to existing shows at http://www.talkshoe.com/tc/29763.

If you would like to receive daily online video news and tips for audio video marketing, go to http://www.Multimediapreneur.com, and subscribe to Penny Haynes’ daily blog and podcast.

Free Flip Video Camera Tips Ebook on Marketing With Audio And Video

Penny Haynes — Mon, 22 Dec 2008 19:14:00 +0000

In this last excerpt from our interview with Lou Bortone on the Marketing With Audio And Video show, we discuss how easy it is to use the Flip, plus tell you where you can get Lou’s free ebook with Flip Video tips. Brought to you by Penny Haynes and http://www.commercialcreationcenter.com/

Statistics on Online Video & Web Site Traffic

Penny Haynes — Sat, 20 Dec 2008 21:54:00 +0000

These are great statistics about online video and web site traffic trends:

- 25% of 2200 people surveyed are creating their own entertainment, which includes 25% of Matures (our oldest present generation) and 56% of Millenials (Generation Y, age 14 – 25).

- more than 10% of Millenials upload videos,

- 51% of ALL surveyed watch and read content created by others (71% of Millenials).

- 1/3 of all online viewing is done on user generated content sites (25% of Matures and 50% of Millennials).

- 25+% would pay for online content so they don’t have to put up with ads

- Search Engines and Word Of Mouth are why people visit sites, with 85% of Generation X depending on recommendations

- 87% of respondents visit the same web sites regularly

For more information, read the original Deloitte article (http://tinyurl.com/ccc-Yers).

What does this all mean? That high search engine ranking is still the best way to drive traffic to your site. After that, word of mouth campaigns are the best method.

In order to spread the word about you and what you have to offer, posting video on user generated content sites help increase your chance of being seen and discussed.

The article also shares that the upcoming generation will broadcast things that they like to 18 other people, and have an average of 37 people in their IM list. So find a way to get people talking about you and do everything you can to be found high in the search engine rankings.

What are you doing to to reach that 51% of people reading and watching content created by others? Is anyone talking about you anywhere? How can you encourage more word of mouth traffic? Please leave a comment and share your ideas.

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Web Cam vs. Flip Video & Tips For Creating Video

Penny Haynes — Sat, 20 Dec 2008 01:19:00 +0000

In this video excerpt from the Marketing With Audio And Video show, Lou Bortone and Penny Haynes discuss different scripting techniques, tips for branding and when to use the web cam versus when to use the Flip Video camera. The next video in this series will include details about the Flip Video camera, how easy it is to use, and how you can get a free ebook all about the Flip.

Please join us for the live show on Monday nights at 9pm EST at TalkShoe. The show Phone Number is (724) 444-7444, and the Call ID is 29763.

How Is Online Video Expected To Affect Business?

Penny Haynes — Fri, 19 Dec 2008 22:29:00 +0000

In a recent PermissionTV survey of over 400 “decision makers” in various industries, they found out what entrepreneurs expected video to do for them.

71% simply expect to reap increased brand awareness.
47% expect more lead generation.
44% think it will enhance loyalty/retention programs.
41% believe it will actually convert customers.
39% think it will improve service and support.

I am always asked one question when I teach on multimedia marketing: how much money can I make? I always tell them that the main reason for multimedia marketing is brand recognition, not sales.

Some people don’t recognize the difference between sales and marketing. Marketing helps increase visibility and awareness in general, whereas sales means someone reaching into their pocket and giving you their money. Sales results are much easier to quantify than marketing results.

How do videos increase brand awareness? If they are good, viral videos, they invite discussion and sharing. The more people that see and talk about the video, the better it is for the company who is branded on that video.

So what are you expecting your online audio and video to do for you? Have you experienced any direct results on your business? Have you heard more people talking about you? Have you had more sales?

I’d love for you to share your answer with me, so I can include it in my upcoming book, “101 Things To Do With Audio And Video (To Promote Your Business)”. So please feel free to comment on this article.

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Shoppers Research Products Via Online Video – Most Likely During Work Hours

Penny Haynes — Fri, 19 Dec 2008 01:06:00 +0000

RECORD numbers of shoppers have spent a RECORD amount of time researching products online & viewing product videos (http://tinyurl.com/ccc-shoppers). Can you guess when they’re probably doing that research? It’s most likely during work hours (http://tinyurl.com/ccc-viewers)!

Offline businesses just haven’t “gotten” the fact that their potential clients are researching their prospective purchases on the internet before they come in to buy (if they don’t buy it online). Once they do their research, they are likely to spend $150 more in the store than if they had not done any research. Baby Boomers may still purchase offline, but they are researching online FIRST.

According to SellPoint, a provider of online product tours for businesses, they have seen a 40% increase in the number of shoppers viewing their Product Tours. Now, that doesn’t surprise me, since when I want to purchase a gadget, I first go to http://www.cnet.com to read the reviews and watch the video demonstrations.

Now, combine this information with the Nielsen Online October 2008 Video Census that states that most people are watching online video from 9 – 5, during work hours. (Doesn’t this ring true? How many times have you been at your desk watching something you shouldn’t be watching, and have to Alt-Tab quickly to avoid being caught?)

So what does that mean for businesses? One huge indication would be that people prefer to spend their time watching video, not reading text. Therefore, if you want to reach more people with your message, video is a very good bet. For the best of both worlds, offer both text and video, so the search engines can pick up your content as well.

The other lesson to be learned is that if you are going to sell a product or a service, people want to learn more about it from the comfort of their home (or, more appropriately, their office). This means that it would benefit you to CREATE online video demonstrations to accompany your product descriptions and images. It doesn’t have to be professionally produced – just practical and informative, as if you were standing next to them giving them a personal tour of their prospective purchase.

What do you think about adding video to your product and service descriptions? Do you think it would make a difference to your clientele? Why or why not? Leave me your comments and we’ll discuss it.