So I am going to talk to (and ask) you about how, as an entrepreneur, you can balance a full-time job without losing your clients, and still working toward building your business in the future. Oh yeah, and how to do that and STILL keep a relationship with a husband/wife, children, parents and friends in tact…  I’ve been thinking a lot about this because my present job is due to end in August, and I want to be ready to go “great guns” when I come back home to roost.

I have found many great things about working outside the home over these past months. I forgot how much I enjoy working with people face to face, and how much I love administrative work (I’m an Office Operations Supervisor for Administration).  But the really interesting thing for me is meeting so many different people, many of whom are in the exact same position as me – they’re doing this job because they or their spouse lost their job, so they’re having to take a break from what they really love and are trained to do.

I’ve tried to be open to what God wants me to learn from this experience, but also WHO he wants me to meet, because it doesn’t matter WHAT you know if nobody knows you.   I’ve realized that these are incredibly talented people in their own rights, forced into low-paying jobs due to the economy. I’m keeping my eyes open for potential partners and teachers as well as potential clients.

Also, being thrown together with a group of people from different backgrounds and experiences allows you to conduct “focus groups”, if you will, to get feedback on ideas from people outside of your normal “niche” or “industry”.  Sometimes they may have negative criticism which will help you get past hurdles you didn’t know existed.  Others may give you the neccessary encouragement you need to continue when your spirits are low.

So if you are someone in the same position as I am, I want to encourage you to make the most of your time out of your home and make as many contacts as possible.  Find people that you can rely upon as sounding boards for future ideas or even present products, and how they can be marketed or improved.  I challenge you to be less concerned with “selling”, and more concerned with “learning” during this brief hiatus (or less all-consuming period) of your business.

The other thing I have found is the challenge to continue to keep existing clients happy and satisfied, while still working 40 hours, and trying to still pay attention to my extended family of loved ones. My husband appreciates all of the work I do to take care of the family, and recognizes my need to make sure I don’t lose existing clientele so I still have a business to which I can return after this job ends. But honestly, I fluctuate between sheer exhaustion (from my work schedule) and my consuming obsession with making my business a success.  That leaves very little “together” time for family.

I am also trying to walk that thin line between trusting God to meet our needs and hold my future, and doing everything I can to be a faithful steward of what He has provided for me.  I don’t want to “make things happen” that aren’t meant to be (and will be unprofitable and unfruitful), but I don’t want to be one of those spiritual people who believes all I have to do is sit still and everything will be handed to me on a silver platter.

So as I navigate these treacherous, yet necessary, waters of life right now, I’m trying to stay clear of shipwrecking relationships, and of letting my business boat rust and possibly sink from lack of attention.  I’d love for you to tell me how YOU are handling this duality required of you at this time. 

• Are you trying to keep your original business afloat while you try to bring in a steady paycheck at an outside job?
• Are you continuing your blog, podcast, twitter or facebook updates?
• Are you taking this time to re-evaluate your business and think about ways of changing your products or marketing plans?
• Have you found that people presently around you outside of the house may possibly play key roles in the future of your business?

Please share your stories with me.  It will be such a great encouragement to me, as WELL as an encouragement to those who read your comments.

And when you comment, please make sure to put a link to your business.  After all, we’re all in this together, and I’d love to add one more link back to your business while you’re taking care of business elsewhere.

Penny Haynes, http://PennyHaynes.com

In today’s video excerpt from the Marketing With Audio and Video talk show, I share audio and video tools to use with Twitter (what a surprise, huh?), and Krishna De, of BizGrowthNews.com talks about some great tips I never would have thought of. Krishna always has the bigger picture in mind, which means taking care of the details, including adding a Twitter Roll to your blog! Of course, I mention an animated avatar as a way of juicing up your Twitter profile.

For my Commercial Creation Center members, notice that I have

• combined a web cam video (that was recorded directly through the web cam software, and then went through the CCC video converter to add the caption)
• and a slide show video.

Also notice that at the bottom of most of the slides, I have a link to the Commercial Creation Center. I finally remembered to just save a blank slide with JUST that link on it to use as a template for my other slides. Only took me how long?

The next video will talk about YouTube mistakes that people make, so keep watching. To listen to the entire information packed show, go to http://www.talkshoe.com/tc/29763.

I have some other videos in the wings, including tips on using a web cam, since I know a lot of you chickens out there are still refuse to get in front of the camera. Bock, bock (or however you spell a chicken clucking). hehehehe

Penny Haynes, Commercial Creation Center