I am an advocate for breaking up your videos into smaller, more manageable (and less stressful) chunks. Talk for a little while on a subject, then stop, save it, and record the next section. You don’t have to script it if you are talking on a subject you know well.

The only issue is the transition between the clips – you will not start the next video in the exact same position as you ended the last video, and that can look jarring. One solution is to create single-slide videos to place in between each web cam clip. Type outline points on your slide (and make sure to put the web site address of your business at the bottom of each slide). Then, when you mix your videos together, you alternate between slides and web cam video.

Another solution is to use transitions between your slides, if your program allows for that. An alternative would be to vary your shots – do a close up, and then a full shot. You don’t want to do too many different shots, though – it will end up looking like you couldn’t remember where you positioned the camera in your last shot.

Another thing I recommend (but did not discuss in this video) is to place a caption throughout your video. If someone likes it and re-posts it, you want your contact information to be visible all the time. If you don’t brand your video, other people can actually take credit for it in some fashion.